Sali Hughes on beauty: red lipsticks don’t have to be in-your-face – some are as subtle as nudes

I have always said there’s a perfect red lipstick for every colouring, but not necessarily one for every disposition. I’ve had cause to reconsider. The new sheer, barely-there reds take the boldest, most classic of makeup looks and make it muted and unselfconsciously wearable by even the faint-hearted.

It’s designed to appear like a regular lipstick that’s been blotted with a tissue to make it soft, subtle and slightly blurry