Allow me to be the first and possibly last person to tell you that mauve is fashionable.
Yes, the purply-pink hue of a 1990s mother-of-the-groom’s duster coat is now the height of chic on cheeks, lips and even eyes. It’s just euphemistically called “cool toned”, which in practice translates as traditional nude makeup tones such as dark brown, caramel, taupe, pink and beige, customised with a mild mauvey tinge to reduce their respective temperatures.
