Salesforce Inc. said on Thursday it agreed to acquire data protection and data management solutions startup Own for $1.9 billion to strengthen data security, privacy, and compliance across its platform.
The deal comes at a time when customers are increasingly focused on mitigating data loss due to system failures, human error, and cyberattacks. Own's technology will complement Salesforce's existing offerings, such as Salesforce Backup, Shield, and Data Mask and enables Salesforce to offer a more comprehensive data protection and loss prevention set of products.
