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TechRadar
TechRadar
Craig Hale

Salesforce says per-user pricing will be new AI norm

Salesforce TechRadar
Half man, half AI.
  • Salesforce CEO says the company can justify 3-4x price increases with up to 10x more valuable tools
  • Customers prefer seat-based pricing for improved predictability
  • The company isn't worried about reduced headcounts losing it per-seat subscriptions

Salesforce CEO Mac Benioff has alluded to a return to seat-based pricing for agentic AI, after the company experimented with usage and conversation-based models.

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