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TechRadar
TechRadar
Craig Hale

Salesforce says it's OK with losing money on AI agents - for now

Salesforce TechRadar
Salesforce Agentforce 3 launch.
  • Customers are apparently loving Salesforce's AELA pricing for AI agents
  • Short-term losses don't bother Salesforce, because long-term gains can be made
  • Salesforce's long-term strategy is to add more value to AI agents to increase monetization

Salesforce has said it's comfortable losing money in the short term on seat-based licensing for agentic AI, because the company is expecting longer-term gains from monetizing customers in new ways.

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