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Fortune
Fortune
Sharon Goldman

Salesforce's AI chief says the company uses its Einstein products internally: 'We like to drink our own martinis'

(Credit: Steve Vargo/Fortune)

Salesforce's AI chief says companies are frustrated by generative AI’s unreliability, such as hallucinations, or when AI spouts incorrect or biased information, and that the problem keeps many of them from widely releasing products that incorporate it.

That leads to a broader question for businesses, Clara Shih, CEO of Salesforce AI, said on stage at Fortune's Brainstorm Tech conference in Park City, Utah, on Monday: "Do I trust AI to drive business?’” For many, the answer isn't so simple. “Companies come to us and they want to know how they can really deploy these solutions in a way that actually moves the needle," she explained.

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