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TechRadar
TechRadar
Craig Hale

Salesforce is bringing generative AI to CRM, pledges huge investment

Salesforce AI Day 2023

At its first-ever AI Day, CRM software provider Salesforce announced a range of updates and improvements to its existing artificial intelligence portfolio as it looks to capitalize on the $15 trillion that AI is expected to contribute to global economic growth by the end of the decade.

Company CEO Marc Benioff shared details of AI Cloud, which the company describes as “a suite of capabilities optimized for delivering trusted, open, and real-time generative experiences across all applications and workflows.”

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