All the world’s a stage. Now that’s even true of the usually dull quarterly earnings call.
In February, Salesforce co-founder and CEO Marc Benioff turned his routine fourth-quarter earnings call into an influencer-style production. Clad in a black leather jacket and seated high above San Francisco in the Salesforce Tower, Benioff streamed his financial updates like a podcaster, complete with a broadcast-quality microphone, a YouTube livestream, and interviews with special guests, including customers of the cloud-software company such as SharkNinja CEO Mark Barrocas and Wyndham Hotels & Resorts CEO Geoff Ballotti.
