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International Business Times
International Business Times
Business
Matias Civita

Salesforce Buys AI Customer Service Platform Fin for $3.6 Billion to Strengthen Agentic AI Push

Salesforce Fin Eoghan McCabe Marc Benioff Agentforce
The acquisition is one of Salesforce's largest AI-focused deals to date and shows CEO Marc Benioff's push to transform the software giant into what it describes as an "agentic" enterprise software company. (Credit: Stephen Lam/Getty Images)

Salesforce announced Monday that it has agreed to acquire AI customer service company Fin for approximately $3.6 billion, marking another major investment in the rapidly growing market for autonomous AI agents.

The acquisition is one of Salesforce's largest AI-focused deals to date and illustrates CEO Marc Benioff's push to transform the software giant into what it describes as an "agentic" enterprise software company.

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