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Tribune News Service
Tribune News Service
Business
Renata Geraldo

Salesforce braces for investor pressures

After years of fast growth and costly acquisitions, Salesforce is facing post-pandemic realities that have taken a toll on Big Tech sales and profits.

The San Francisco company that produces business marketing and sales software owns corporate chat app Slack and Seattle's analytics platform Tableau. As of late last year, Salesforce has seen its sales plunge as the pandemic-fueled demand faded.

Lower sales meant lower profitability and faltering share prices — all triggered five activist investors to step in, take stakes in the company, and claim it was time for a change.

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