Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Sport
Karen Carney

Sales, stats and strategies: how Brighton and Brentford stay one step ahead

Brighton's Alexis Mac Allister and Brentford's Ivan Toney and Bryan Mbeumo.
(Left to right) Brighton's Alexis Mac Allister and Ivan Toney and Bryan Mbeumo of Brentford have all benefited from their club’s recruitment blueprint. Composite: Getty; Reuters

Teams such as Brentford and Brighton have to be smarter than their Premier League counterparts. They cannot match a lot of other clubs’ transfer budgets or wage structures but they have created incredibly successful models – as their positions in the table and player sales histories prove.

Brentford sit eighth and Brighton one place higher, above Liverpool, Chelsea and others who have spent far more. They are constantly evolving, always looking to the future. Their recruitment teams will have players identified in every position in case they sell someone for the right price.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.