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Birmingham Post
Birmingham Post
Business
David Laister

Sales rebound cuts losses for bakery giant William Jackson

Hull bakery giant William Jackson Foods Ltd has slashed losses exacerbated by the global Covid outbreak, as sales rebounded strongly following the prolonged catering closures.

Revenues were up 35 per cent for the sixth generation city family firm, with turnover rising from £226.3 million to £305.9 million, as a £21 million operating loss was reduced to £4.5 million. It had entered the pandemic £17.4 million in the red as it recovered from the headline-grabbing sale of Aunt Bessie’s and the northern element of its fresh produce division, following a significant restructure in 2018.

Nicholas Oughtred, outgoing chairman, told of solid progress in his strategic report, stating the “business is today significantly more robust than the business back in March 2020 when it was transitioning from the sale of MyFresh Wigan and Aunt Bessie’s”.

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