Premier Foods said Britons are increasingly turning to affordable ranges such as its instant Super Noodles as food prices soar in the cost-of-living crisis.
The group said the Batchelors brand, including its instant Super Noodles, has become its biggest brand in the grocery division after sales jumped by more than a fifth.
Households have been hit by food inflation of more than 19% because the grocery sector has faced supply chain disruption and higher commodity prices – and the impact of Russia’s war on Ukraine on many staples.
