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Louder
Louder
Entertainment
Paul Brannigan

“Sales is not a mark of success": 10 brilliant rock bands from the '90s who should have been absolutely massive

'90s alt. rock bands Handsome, Shudder To Think, Cay, Into Another and Drugstore.

In the wake of Nirvana's phenomenal success with Nevermind, it was entirely possible for left-of-the-dial, quirky, idiosyncratic alternative rock bands to sell millions and millions of records in the '90s: in keeping with the history of the music industry, however, it wasn't always the best bands who did so.

“Sales is not a mark of success," Fugazi's Ian MacKaye once astutely noted, and here are 10 bands from the 1990s who should have been huge, but can sleep easy at night knowing that they could go song-for-song with any of their more marketable, multi-platinum peers.

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