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Birmingham Post
Birmingham Post
Business
Tom Pegden

Sales hotting up at Dunelm with shoppers spending on its ‘Winter Warm’ ranges as they turn thermostats down

Sales at Dunelm have shot up as shoppers looked for ways to keep their household heating bills down.

Sales of the chain’s “Winter Warm” ranges helped it achieve sales of almost £478 million in the last three months of 2023 – up 18 per cent on a year earlier and almost 50 per cent up on the last equivalent period before the pandemic.

Products in the “Winter Warm” range include duvets and throws, fluffy sheets, insulated curtains and low-wattage electric heaters.

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