"Unprecedented demand" for hygiene products at the peak of the Covid-19 pandemic in 2020 contributed to sales falling at the maker of Carex, Original Source and Imperial Leather during its latest financial period.
Revenue fell by 9.3% from £312.9m to £283.7m for PZ Cussons during the six months to November 30, 2021, new figures have confirmed.
On an adjusted basis, the Manchester-headquartered company's pre-tax profits also fell 8.3% from £34.9m to £32m.
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However, on a statutory basis, the firm's pre-tax profits increased by 8.3% from £32.4m to £35.1m.
Other brands manufactured by the business include Bayley's of Bond Street, Charles Worthington, Morning Fresh and Zip.
Chief executive Jonathan Myers said: "We have seen continued progress against both our new strategy and our pursuit of sustainable, profitable revenue growth.
"The Q1 revenue decline was driven primarily by Carex lapping unprecedented demand for hygiene products at the peak of the Covid-19 pandemic in the prior year.
"The business returned to revenue growth in Q2 with our core baby and beauty categories growing revenue in the first half overall.
"Revenue from must win brands, excluding Carex, grew +10% and the overall business showed strong underlying momentum when comparing the results to the equivalent period two years ago.
"Continued price/mix improvements helped strengthen gross margin in the first half of the year, allowing us to increase media and consumer investment behind our brands and maintain our operating margin.
"These results demonstrate our ability to use the strength of our brands to protect margins in the face of cost headwinds.
"Beyond our financial performance, we made continued progress against our strategy: Building brands for life. Today and for future generations.
"We have introduced new talent as we continue to strengthen our Executive Leadership Team and rolled out a new set of values to underpin our drive to build a stronger performance culture.
"At the same time we remain on track to simplify our Nigeria operations, realising value through the sale of some of our residential properties, and we are strengthening our sustainability plans on our path to B-Corp certification.
"The disposals of our food and nutrition businesses, the Nutricima milk business in Nigeria in FY21 and the five:am yoghurt business in Australia in FY22 demonstrate our determination to optimise our portfolio, explaining the temporary complexity in our alternative performance measures.
"The board has approved an interim dividend, maintained in line with the prior year, of 2.67p, reflecting our confidence in the underlying business momentum but also recognising that challenges remain for the second half.
"Commodity and freight costs show no sign of abating in the near term and we continue to anticipate cost pressures into FY23.
"Our focus is on both protecting our margins but also continuing to invest in the business, to secure future growth and build the capabilities we need to deliver against our strategy."
