The National Cooperative Consumers’ Federation of India Limited (NCCF), a unit of Ministry of Consumer Affairs, Food and Public Distribution, has begun sale of chana dal (kadalai paruppu) at ₹60/kg under the Bharat brand in the State.
According to a press release, the dal is being sold at a subsidised price to help control market prices. The dal is being sold via 50 vans in crowded places including markets in various towns and cities. The Federation will soon plan to increase the number of mobile outlets from 50 to 100 and add atta, rice, and moong dal to the subsidised items.
In the State, Aassaan Global Trade has been appointed as the authorised distributor of Bharat dal. So far around 3,200 tonnes of dal have been sold under this brand .
