It’s January, season of resolutions and virtue, when Americans collectively decide to throw out the butter and sugar and booze and embrace grain bowls and bone broth. Most of these resolutions – 80%, according to some studies – will fade by February, Super Bowl Sunday at the latest, so advertisers pushing dietary health trends have to strike fast.
Earlier this month, for example, the salad chain Sweetgreen unveiled a new January menu that is completely free of “seed oils”.
