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The Independent UK
The Independent UK
Business
Erin Keller

Salad chain Sweetgreen doesn’t want to be known for just salads anymore

Sweetgreen’s lower-priced wraps are gaining traction as the chain works to shed its pricey image and bring more customers through the door - (Getty)

Sweetgreen wants to remind customers that it offers more than nearly $20 salads - as company executives try to bring more customers through the doors.

The fast-casual chain’s new wraps are a hit with consumers, accounting for about one in five transactions by September, as Sweetgreen tries to shake its reputation for pricey salads and win back customers, according to Restaurant Dive.

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