Sainsbury's clothing line Tu has started stocking award-winning Fred & Noah kids' clothes.
The supermarket has stocked a number of brands in recent times, such as FatFace, Sosandar and Skechers and now it has added the British brand with a husband and wife at the helm. Fred & Noah was set up in 2014 by Natalie and Daniel Reynolds looking to make luxury clothes for boys and girls aged 0-9 years old.
They said: "All of our Leggings, bedding and sweaters are made here in the UK, our T-shirts and hooded tops are made in our Essex studio with care and attention to detail. Specialising in luxury baby leggings, bedding and organic swaddles. We use only the highest quality fabrics which are incredibly kind and comfortable for babies and toddlers. All of our clothing is machine washable."
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They are now selling a wide range of their clothes in stores and on the Sainsbury's website. Rompers, leggings, dresses, coats and dungarees are all on sale in unique prints starting at £15-£55.
On sale now are the 'mermaid sleeveless dungarees' in pink, purple and blue mermaid tail print for £25, the 'rainbow heart dress' that's "perfect for twirling" for £25 and the 'mega monster shortie romper' for £25.
There is also a number of their classic leggings, such as the 'solar system leggings' for £15, the 'rainbow dino leggings' and the 'blue cloud leggings' also £15.
Posting on their Instagram, Fred & Noah owners Dan and Natalie said: "Dan and I are beyond proud to finally announce that we are stocked with Sainsbury's @tuclothing. At the end of this week, our little business that started in our dining room turns nine years old.
"There was never a grand business plan when starting Fred & Noah- it was born through a love of creativity and it’s you that had got us to this point. We both want to thank each and every customer, every follower and recommendation over the last 9 years. It’s because of you that Sainsbury’s found us and believed in us."
Shop the range here.
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