Sainsbury's clothing line Tu has started stocking award-winning Fred & Noah kids' clothes.
The supermarket has stocked a number of brands in recent times, such as FatFace, Sosandar and Skechers and now it has added the British brand with a husband and wife at the helm. Fred & Noah was set up in 2014 by Natalie and Daniel Reynolds looking to make luxury clothes for boys and girls aged 0-9 years old.
They said: "All of our Leggings, bedding and sweaters are made here in the UK, our T-shirts and hooded tops are made in our Essex studio with care and attention to detail. Specialising in luxury baby leggings, bedding and organic swaddles. We use only the highest quality fabrics which are incredibly kind and comfortable for babies and toddlers. All of our clothing is machine washable."