Sainsbury's has been forced to defend its new minced beef packaging after it caused outrage with shoppers who slammed it for turning the meat to mush.
The supermarket giant recently switched the meat packaging to a vacuum pack in a move that would use 55 percent less plastic than the previous containers.
Sainsbury's recently printed out leaflets explaining the packaging change and claimed it was the first UK retailer to vacuum-pack all beef, saving 450-tonnes of plastic every year, reports BirminghamLive.
