Supermarket giant Sainsbury's has made shoppers quite literally cry with laughter after placing 'rude' signs in stores. The signs have gone viral on social media since shoppers were forced to double take them while shopping.
Shoppers can find the signs in Sainsbury's homeware section, where they have been reduced to £7.50. They originally cost £15 each.
The Sainsbury's signs read 'Be Kind' - a slogan which has become important in battling the stigma behind mental health. However, shoppers have been reading something completely different when looking at the neon signs.
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Helen Blackhurst spotted the light-up sign in a store and upon her utter disbelief, shared a snap of it on Facebook. The light-up sign is supposed to read 'be kind' but everyone saw something far more crude when they first spotted it.
The mum shared a post to popular Facebook group Family Lockdown Tips and Ideas, which boasts more than 1.2 million members. Since sharing, her post has raked in more than 650 comments from social media users - with several admitting their confusion over the item.
Besides a snap of the Christmas gift , she captioned the post: "Can we have a strangest Christmas decoration thread? (I fully appreciate the irony with what it says!)" The viral post sparked an array of comments from fellow Facebook users - while several shared their "strange" decorations, others were in stitches over the Sainsbury's gift.
"B***end?!" One person suggested. "That's exactly what I thought," a second said.
A third agreed: "Now I can't unsee it!" A different user had the same idea, writing: "All I can see is 'b***end'."
Someone else commented: "That's all I can see now!" Another suggested: "Be kernel!"
A mum admitted: "I saw the 'be kind' in Sainsbury's a few days ago, it was my daughter who is nine that translated it to me - could not work out what it said."
A confused second user admitted: "Saw this in Sainsbury's today. Had to read the price label to know what it said!" An Argos spokesperson told the Mirror: "We offer a range of great value neon lights at Argos, with the 'Be Kind' light currently available at half price. We're sorry for any confusion that may have been caused."
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