Supermarket giant Sainsbury's has made shoppers quite literally cry with laughter after placing 'rude' signs in stores. The signs have gone viral on social media since shoppers were forced to double take them while shopping.
Shoppers can find the signs in Sainsbury's homeware section, where they have been reduced to £7.50. They originally cost £15 each.
The Sainsbury's signs read 'Be Kind' - a slogan which has become important in battling the stigma behind mental health. However, shoppers have been reading something completely different when looking at the neon signs.
