Sainsbury's and Argos shoppers have been crying with laughter after spotting a neon sign that apparently looks like it says something very rude.
Staff unknowingly stocked the shelves with the light-up sign, which has since gone viral on social media.
Shoppers did a double take when walking down the aisle and spotting the swirly writing on the sign, which is reduced from £15 to £7.50.
