A Sainsbury's shopper said she almost "fell to her knees" after seeing a much-loved freezer staple on sale for £7.
The packet of Birds Eye 30 Cod Fish Fingers (totally 840g) were being sold for £7 at the popular supermarket. Sharing the news on Twitter, the consumer - named Danielle - said: “Nearly fell to my knees in de people food establishment.”
Other social media users also rushed into the comments to share their disbelief, MyLondon reports.
READ MORE: Universal Credit cut sees mum-of-eight living off beans on toast
AnibabeBeans said: "I remember when this was £3.50. wow.", while ScholarPriest said: "Hol up Hol up Hol up SEVEN [redacted] pounds?!" [sic]
Nicka said: "Me friend told me this was the price & I called her a liar", while Zainabg said: "I bought these yday and was mad how expensive they are now lol".
While many have been taken aback by the price, Sainsbury's is actually selling the item for less than some of its rivals.
Tesco, ASDA, Iceland and Waitrose sell the same pack of fish fingers for £7.50, while Morrisons sell it for ever so slightly cheaper at £7.49. The website Compare Grocery Prices noted Sainsbury’s were initially selling the same product for £6.75 as of March 3, 2022.
The same data revealed back in February 2022, the fish fingers were being sold for £6.50 a packet, but didn’t specify if the price was across various supermarkets or one specific one. Earlier this month Sainsbury’s shoppers shared their furore over the price of Lurpak butter, reaching as high as £7.25 in some grocery stores.
A single 750g tub is now £7.25 at Sainsbury’s, while a 1kg tub of the same butter costs £9 for online shoppers using Ocado. The Mirror reported that Iceland shoppers were left stunned after spotting a 500g tub of Lurpak selling for an eye-watering £5 - the same product that was £3.65 just a short while ago.
A Sainsbury's spokesperson told the ECHO: "While prices can go up and down for a range of reasons, we’re committed to offering our customers great choice and value when they shop. For example, customers will find:
- Sainsbury's Breaded Cod Fillet Fish Fingers x10 300g for £2.25
- Sainsbury’s Cod Fish Fingers x30 900g £6.00"
Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here
READ NEXT:
Parents can receive £200 per child for their school uniform
Universal Credit claimants set for a huge cash boost
Morrisons, Tesco and Asda warnings as customers urged not to eat pasta and fish
Kerry Katona shares family announcement as fans call 'twins'
