Sainbury's are set to lower their prices in what the supermarket chain says is an attempt to help amid the cost of living crisis.
With everyone feeling the impact of inflation, the retail giant say they want to deliver the best value for customers. So far, they have lowered prices across 150 of their highest volume fresh products.
Profits at Sainsbury’s roared back into the black after a year of losses, as the supermarket enjoyed the benefits of the pandemic that saw much of the high street shut for long periods. However the supermarket warned that profits would be dented in the coming year as it reduces prices to help customers with the cost-of-living crisis.