A pop-up store featuring food which has had its shelf-life extended by being frozen has opened – and everything is being given away for FREE.
Launched by Sainsburys, the store in Shoreditch, east London – dubbed “Sainsfreeze” – is highlighting how food waste can be reduced by putting fresh produce in the freezer.
Frozen items including eggs, meat, herbs, and baked goods will be available to the public without charge.
