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Daily Mirror

Business

Levi Winchester

Sainsbury's matches Aldi prices on 250 products in 'game-changer' for shoppers

Aldi Sainsbury Kantar Lidl Tesco

Sainsbury’s has ramped up its price war against Aldi as the cost of living crisis continues to hit shoppers.

The Big Four supermarket said it has now price matched 250 items against its budget rival.

The promotion will cover 20 of the most popular product lines, while clearer signage will allow shoppers to know which items have been price matched.

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