With Easter approaching and inflation making the cost of the weekly shop virtually prohibitive, any extra pennies are really making the difference. So it is barely any surprise that people looking to economise for Easter are looking at supermarket own brands instead of the usual household names for chocolate treats, which usually cost more. But be warned — there's a twist in the tale. . .
In the name of journalism, Reach reporters went out taste-testing own-brand Easter eggs against one of the giants of the chocolate industry, Cadbury's. They all thought Cadbury's would be the most expensive — but incredibly it was the cheapest.
People would therefore think that supermarket own brand chocolate eggs would either be of much better quality, or have added little bonuses — or that someone in the boardrooms decided to take the customer for a little financial ride. So the Easter products from Sainsbury's, M&S, Aldi, Morrisons and Tesco were taste-tested to find out.
