Sainsbury’s is opening a walk-in freezer concept store that will show customers how to freeze unsuspecting foods, saving surplus food going to waste and helping people save money. Sainsfreeze, the first of its kind walk-in freezer, looks like a regular Sainsbury’s from the outside, but once inside customers will be greeted with frozen groceries that they would usually buy fresh.
Upon entering customers will be greeted by shelves stacked with fruit and veg, dairy, meat, fish and baked goods – but everything will be frozen, and it’s all being given away for free. Foods normally found on each aisle will be frozen in innovative ways to help save space and keep food for longer, thus reducing food waste.
From mixing wilting herbs with oil or water and freezing into ice cube trays – perfect for throwing straight into soups and stews - to portioning minced meat and freezing flat to save space, the retailer hopes the store will help teach customers new ways to freeze food that allows them to reduce waste in the home.
