Sainsbury's has defended its change to mince meat packaging, after a handful of consumers complained of it's appearance and it's alleged 'mush' texture when opened.
The leading supermarket introduced vacuum packed minced beef last month to all 1,400 stores across the UK - aiming to reduce plastic waste, citing that the new-look packets use 55 per cent less with regards to the man-made material.
Sainsbury's also say that the move will save 450 tonnes of plastic annually.