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Levi Winchester & Barbara Hodgson

Sainsbury's introduces major change in every UK store for anyone with a Nectar Card

In cash-strapped times everyone is looking to make savings where they can and now a top store says it has extended its discount scheme in a bid to help out its customers.

Sainsbury's has expanded the Nectar Price scheme which offers lower prices to customers who have signed up to it and now available discounts include fresh produce and ready meals for the first time. And that means around 18m shoppers with a Nectar card can now obtain lower prices on more than 2,800 products in stores, reports The Mirror.

Some of the new discounts for those customers include Sainsbury’s Strawberries for £1.75 instead of £2.25; its Best of British apples for 85p instead of £1.70 and Sainsbury’s Taste the Difference Jersey Royal Potatoes for £1.50, down from £3. It adds that among the ready meal discounts are Sainsbury’s Taste the Difference Fish Pie for £3.75 instead of £4.25 and Sainsbury’s Chicken Tikka Masala, costing £3.75 instead of £4.25.

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Some branded ready meals are included too, such as Wasabi Chicken Katsu Curry with Rice for £3.75 instead of £4.25 and Charlie Bigham's Lasagne which is £7, down from £9.50. Sam Burston, director of Nectar & Loyalty at Sainsbury’s, said: “We’re always looking for new ways to provide great value to our customers all-year round, helping customers make their money go further.

“With new offers now available on fresh produce and ready meals, shoppers can now access lower prices on a wider range of essential everyday items. We’re delighted that Nectar Prices has proven popular with our customers so far, and we’ll continue to expand it further in the future.”

Examples of new Sainsbury's Nectar Prices

  • Taste the Difference Vittoria Cherry Vine Tomatoes 250g: Nectar Price - £1.75; Normal price - £2.25 (22% saving)
  • Sainsbury’s Strawberries 400g: Nectar Price - £1.75; Normal price - £2.25 (22% saving)
  • Sainsbury’s Medium Ripe & Ready Avocados x2: Nectar Price - £1.20; Normal price - £1.60 (25% saving)
  • Sainsbury's Easy Peelers: Nectar Price - £1; Normal price - £1.35 (26% saving)
  • Sainsbury’s Best of British Apples: Nectar Price - 85p; Normal price - £1.70 (50% saving)
  • Taste the Difference Jersey Royal Potatoes: Nectar Price - £1.50; Normal price - £3 (50% saving)
  • Wasabi Chicken Katsu Curry with Rice 450g: Nectar Price - £3.75; Normal price - £4.25 (12% saving)
  • Charlie Bigham's Lasagne 690g: Nectar Price - £7; Normal price - £9.50 (26% saving)
  • Sainsbury’s Chicken Tikka Masala 400g: Nectar Price - £3.75; Normal price - £4.25 (12% saving)
  • Stonebaked Margherita Pizza 265g: Nectar Price - £1.75; Normal price - £3.50 (50% saving)
  • Taste the Difference Fish Pie 400g: Nectar Price - £3.75; Normal price - £4.25 (12% saving
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