Sainsbury’s has announced that it will once again top up the Government funded NHS Healthy Start scheme by £2 – a move that could help feed more than half a million pregnant women and children in need of support over the coming months. The retailer will be providing a £2 coupon every week over the next six months to customers using a Healthy Start card in Sainsbury’s, starting this week on Wednesday, October 12, until Tuesday. April 11, 2023.
The NHS Healthy Start scheme helps to encourage a healthy diet for pregnant women, babies and young children under four from low-income households. Customers in England who use a Healthy Start card when shopping at Sainsbury’s automatically receive a printed coupon worth £2 to use towards fresh, frozen, and tinned fruit and vegetables during their next shop.
Sainsbury’s first introduced the £2 top-up coupon in 2021, helping families during February half term and beyond. The coupon was then reintroduced throughout the winter to provide extra help to those who may be struggling over the Christmas period.
