Supermarket giant Sainsbury's is making a major change across all of its supermarkets. It comes after ASDA and Morrisons promised to make the same change - though there is no word yet if Aldi, Tesco, Lidl and M&S will do the same.
With inflation rising and the cost of living crisis growing, the retail giant say they want to deliver 'the best value for customers' and has lowered prices across 150 of their highest volume fresh products so far.
It comes days after Morrisons and Asda announced sweeping reductions on everyday items.