Sainsbury’s will donate 50p from every product sold in its Inspired to Cook range between now and July 11 to Comic Relief as part of the retailer’s Nourish the Nation initiative to help tackle food poverty. Every 50p donated by Sainsbury’s will help fund the provision of healthy food to families who are struggling in the UK via the Comic Relief-backed initiative.
It is hoped that this six-week donation drive will contribute at least £3 million to the Nourish the Nation programme, which helps fund action designed to tackle food insecurity and ensure communities have improved access to balanced and nutritional food they need in the UK and around the world.
Sainsbury’s Inspired to Cook range is designed to help customers cook easy and enjoyable home meals. To support the initiative and inspire shoppers to get cooking at home using the range, Sainsbury’s has unveiled five new dinner-time recipes that aim to remove some of the traditional barriers from home cooking such as time, effort and lack of inspiration.
