Sainsbury’s will donate £3 million to those in need as 13.7 million people in the UK struggle to afford to eat; the money will be split evenly between supporting communities with access to food now and supporting projects that help prevent people and communities falling further into food poverty in the future.
In response to the rising cost of living, the retailer has launched Nourish the Nation, a long-term programme, working with longstanding charity partner Comic Relief, that will fund initiatives designed to tackle food insecurity and ensure communities have access to balanced, nutritional, and sustainable food sources now and in the future.
As part of the campaign, between 23 November and 24 December, Sainsbury’s is encouraging customers to donate if they can and has pledged to match donations up to £1.5 million, with this funding going to Comic Relief.
