Over the years, Sainsbury’s has definitely become one of the big beasts of the cluttered Christmas advertising market. Who could forget the one starring animated cat Mog – or the absolute tearjerker that recreated World War One’s Boxing Day Truce (I’m welling up just thinking about it)?
Well, this year, Alison Hammond is set to cement her place – and lighten the tone – as the supermarket’s new festive icon for new ad Once Upon A Pud.
