You think that you have become inured to the Christmas-advert-industrial complex’s attempts to move you. Your heart is hardened to adorable storybook characters going on a journey, tear ducts stay bone dry at melancholy covers of pop songs.
Then a supermarket sneaks up and bops you over the head with a nostalgia-bomb so targeted you wonder if the ad execs have been personally mining your own childhood for content. With no human heights left to climb after last year’s cameo from Rick Astley, the grocer has turned to fiction for its celebrity appearance this year.
