Rick Astley is well and truly back. From his renaissance as an internet meme, to duetting with the Foo Fighters, being one of this year’s Glastonbury sensations and now he’s in a Christmas ad for one of the big supermarkets. You really wouldn’t get this from any other guy.
The scene is set in a massive out of town store, with the snow coming down – clearly close to the big day – and the orange glow of the Sainsbury’s sign a beacon for distressed, last-minute shoppers.