Sainsbury’s Christmas advert will air for the first time today. Through a light-hearted tale, this year’s advert celebrates the innovation and creativity of Sainsbury’s Taste the Difference Christmas range. Centring on one of the most divisive foods – the traditional Christmas pudding – the tongue-in-cheek advert brings to life the imagination and ingenuity which has breathed new life into the festive staple.
The story is set in an imaginary medieval world where a festive feast is being planned. A Countess, played by Alison Hammond, is in charge of choosing the food, but her distaste of Christmas pudding means it is strictly off the menu – that is, until a young cook changes her mind.
The scene opens with a wide view of a castle surrounded by a forest and mountains. As a dragon flies across the screen, a voiceover from Stephen Fry proclaims: “In a far, far away land, a feast was being planned”.
