Sainsbury’s has unveiled £15 million of price cuts across cupboard essentials such as rice and pasta in the latest move to pass on lower wholesale costs to shoppers. The UK’s second largest supermarket chain will roll out the reductions on the own-brand items from Tuesday, also lowering prices on staples including corn flakes, jams and runny honey.
The company added that, from Monday, all Sainsbury’s “happier and healthier” whole chicken breast fillets will be price-matched to Aldi for the first time. It pledged to continue cutting prices on essential products throughout the summer.
The move comes as supermarkets are under increasing pressure to hand down savings they are seeing on wholesale items to consumers, who have faced punishing food price inflation in recent months. The Bank of England suggested last week that some retailers are jacking up prices or failing to pass on lower costs to consumers as a way of increasing their profit margins at a time of stubborn inflation.
