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Daily Mirror
Daily Mirror
Business
Levi Winchester

Sainsbury's boss warns shoppers are 'watching every penny' and admits 'life is tough'

The boss of Sainsbury’s has warned shoppers are "watching every penny and every pound" as food prices continue to rise.

Chief executive Simon Roberts said life is “tough for millions of households” who are also battling against sky-high energy bills.

The supermarket revealed its pre-tax profits fell by 8% to £340million after being hit by higher costs and higher wages.

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