Sainsbury's has announced it is making a major change to its own value range - and it will make it easier for shoppers to spot in-store and online.
All of the supermarket chain's entry price point brands are set to be moved into one single brand, Stamford Street, which will celebrate Sainsbury’s heritage of quality and value by helping customers more easily find everyday staples at budget-friendly prices.
The brand, which is named after the grocer's previous home, will consist of around 200 products, with some already beginning to hit the shelves already. More products are set to be rolled out between now and Autumn.
