E-commerce Digital Thai Holding Plc (EDTH), the digital investment arm of Saha Group, has forged an artificial intelligence (AI) alliance with TrueBusiness, EGG Digital and Japan's SoftBank Corp to accelerate the adoption of AI, big data and digital technologies across one of Thailand's largest industrial conglomerates.
The four companies recently signed a memorandum of understanding to jointly develop AI-driven business solutions, modernise digital infrastructure and create new digital platforms, aimed at improving operational efficiency, customer engagement and supply chain management throughout the Saha Group businesses.
