The world-class Sage Gateshead is inviting local people to share their views about its planned name-change as it looks ahead to a new chapter and a post-pandemic future.
As it approaches its 20-year anniversary, the music centre is taking a new name to make it distinct from the adjacent new Sage conference centre which is taking shape on Gateshead quayside and to encompass its role in the community, which it has reflected upon during the pandemic. This Thursday it reveals details of a campaign inviting members of the public to have their say on ideas for the venue and what that new name should be.
This and its new "visual identity" are set to unveiled around September. The iconic music centre, designed by Norman Foster's company, opened on the banks of the Tyne in 2004 and takes its current name from The Sage Group, the local software company which is one of its patrons. The technology giant is now sponsoring the adjacent conference centre and arena which are under construction, having agreed a £10m naming rights deal.
