On Tuesday Sydney’s Daily Telegraph launched a six-part video series to promote the richest horse race in New South Wales, the Everest, spruiking it with an eight-page wraparound of the newspaper including a story that purported to reveal a Victorian plot to undermine the “NSW showcase”.
The documentary, produced by the Telegraph’s editor, Ben English, and featuring the editor-at-large, Matthew Benns, and chief racing writer, Ray Thomas, featured interviews with Racing NSW’s powerful chief executive, Peter V’landys, who “reveals [the] emotional toll of [the] spring carnival disruptor”.