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The Guardian - AU
The Guardian - AU
National
Anne Davies

Safe bet: the media relationships that give horse racing a good run in NSW

Composite of newspaper front pages promoting the Everest horse race
The Everest has been heavily promoted in the Daily Telegraph and Sydney Morning Herald. Photograph: James D Morgan/Getty Images

On Tuesday Sydney’s Daily Telegraph launched a six-part video series to promote the richest horse race in New South Wales, the Everest, spruiking it with an eight-page wraparound of the newspaper including a story that purported to reveal a Victorian plot to undermine the “NSW showcase”.

The documentary, produced by the Telegraph’s editor, Ben English, and featuring the editor-at-large, Matthew Benns, and chief racing writer, Ray Thomas, featured interviews with Racing NSW’s powerful chief executive, Peter V’landys, who “reveals [the] emotional toll of [the] spring carnival disruptor”.

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