Saddle Up: The Beyoncé x Levi's Collaboration Is Actually a Denim-Filled Campaign

Beyonce stands in front of a white wall wearing a denim Levi's cowboy hat with a white T shirt and jeans.

For those wondering where the rest of Beyoncé's Cowboy Carter visuals galloped off to, I come bearing good news: They're finally here, in the form of a vintage-inspired Levi's campaign.

Back on Sept. 23, it looked like a Beyoncé x Levi's clothing collaboration had been announced via instagram. Details were originally like water in the desert: scarce, but not impossible to find. By Sept. 30, we got the full picture: Beyoncé partnered with Levi's on photo and video campaign reimagining denim-on-denim outfits through a female lens.