Sacramento looks to Mexico in campaign to lure Spanish-speaking tourists to capital

As the number of Latinos in Sacramento continues to rise, an organization is hoping to target the demographic with the launch of a Spanish-language marketing campaign.

Sacramento’s tourism office is making a play to draw more Spanish-speaking visitors to the capital.

The Sacramento Convention and Visitors Bureau, also known as Visit Sacramento, recently added a Spanish-language section to its website. The section, titled “Bienvenidos a Sacramento,” seeks to promote the city and be inclusive to the state’s growing multilingual population. Spanish is spoken at home by about 14% of the population in Sacramento County.