Sacha Baron Cohen’s revival of his character Ali G has already sparked controversy in the U.K., where one theater chain has replied to a boycott campaign to say they have no plans to show his new movie.
Earlier this week, Cohen released the trailer for an upcoming fly-in-the-wall documentary similar to Borat. The new film, titled Ali G: Who Iz I?, will be released by Amazon MGM and see Baron Cohen alongside unsuspecting members of the public while in character as Ali G.