It’s ironic that the ultimate accolade for any big music star in the 2020s – the real indicator that you’ve truly made it – is being invited to appear in a video game.
But given that so-called interactive entertainment now outgrosses both the music and movie industries put together, that’s the state of play in 2025. And the latest music celeb who seems set to ‘cross the streams’ is Sabrina Carpenter who, it’s predicted, will be taking over as the resident (entirely virtual) Festival act when the entirely virtual pop star Hatsune Miku’s residency ends on 8 April.
