“It’s very much like dragons den. You get like 10 minutes and there’s a timer,” says Steven Stokey-Daley, the Liverpool born, East London based designer. He is describing the final hurdle in the annual and hotly anticipated LVMH Prize, which he won last Thursday.
In front of an A-List jury counting fashion designers Nicolas Ghesquière of Louis Vuitton, Maria Grazia Chiuri of Dior, and Silvia Venturini Fendi of Fendi, he began to pitch his two year old brand, S.S. Daley.
